The phenomenon of 'Love Story' has sparked a new wave of interest in iconic timepieces, with Rolex and Cartier watches taking center stage. This FX series, which chronicles the romance of John F. Kennedy Jr. and Carolyn Bessette, has unexpectedly ignited a passion for the stylish accessories of the past.
The fashion of the '90s, masterfully woven into the series, has captured the imagination of audiences, leading to a resurgence of interest in the era's clothing and accessories. Among these, the luxury watches worn by the stylish couple have become the talk of the town, with collectors clamoring to get their hands on these timeless pieces.
According to Bezel, an online marketplace, the demand for these watches has skyrocketed on the secondary market. The Rolex Datejust, seen on Calvin Klein's wrist (played by Alessandro Nivola), and the Cartier Tank LC, worn by JFK Jr. (Paul Anthony Kelly), have both experienced a surge in sales. Even the Cartier Tank Must, sported by Jackie Kennedy (Naomi Watts), has joined the trend.
"Since the series' release in February, we've witnessed a significant increase in engagement, with Datejust sales on our platform rising by 11%," says Quaid Walker, cofounder and CEO of Bezel, in an interview with Robb Report. "What's more remarkable is the Datejust's consistent popularity, which showcases its enduring appeal and structural strength in the market. Cultural moments like this serve as a testament to its timeless relevance."
The Rolex Datejust, launched in 1945 to commemorate Rolex's 40th anniversary, was a revolutionary timepiece. It was the first self-winding wristwatch with an automatic date window, marking a significant advancement in watchmaking. Over the years, Rolex has released numerous variations, offering more dial, bezel, and bracelet options than any other model. The Datejust has been the best-selling Rolex model for much of its history, and its timeless design and multigenerational appeal have made it an icon.
The Cartier Tank, a 1920s timepiece, shares a similar story. Its timeless elegance and refined design have made it a favorite among horophiles for generations. JFK Jr.'s Tank LC in the show is a rose-gold masterpiece, while Kennedy's Tank Must is a sleek steel iteration. Jackie Kennedy's real-life love for the Tank is well-documented, with an 18-karat gold Tank selling for a staggering $379,500 at Christie's in 2017. Bessette, too, embraced the Tank Française in 18-karat yellow gold after attending its launch in 1996.
"While smaller, vintage-inspired watches have gained attention recently, the Tank's distinct and resilient position is due to its design legacy and historical significance," Walker explains. "When a series like 'Love Story' highlights such an iconic piece, it reignites the conversation, reminding collectors, both new and seasoned, of the enduring value of these foundational models."
It seems 'Love Story' has simply intensified the love collectors already had for the Datejust and Tank. A testament to the power of cultural moments, these watches continue to captivate and inspire, proving that some things truly stand the test of time.
FX's 'Love Story' is now available for streaming on Disney+.
And here's a thought-provoking question for our readers: In a world where trends come and go, what makes a timepiece truly timeless? Share your thoughts in the comments below!
